In today's full-speed, take no prisoners online reputation landscape, where one misstep can spell disaster for a car dealership's reputation, it's crucial to stay vigilant. Imagine losing a sale overnight because of an easily-remedied customer complaint. The stakes are high, and the consequences of neglecting this vital aspect of daily operations can be devastating. But sometimes knowing the …
KRUSE CONTROL BLOG
8 AI Prompts for Car Dealership Financials
You've likely heard about AI a lot lately. Frankly, it's hard to not hear about it, right? Sifting through the noise is no easy task, and trusting internet info is risky, especially when it's something so unfamiliar. Whenever I'm faced with something that's overwhelming, I try to take a brief toe-dip in the water to see what comes of it. Just that one action can be huge. It's the same tactic I …
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Customer Experience: The Case of The Invisible Customer
The need to be heard, the need to be recognized, is one of the most powerful motive forces in human nature. We define and sustain ourselves in conversations with others. The recognition of being listened to is the response from another person which tells us that our feelings, actions, and intentions are meaningful. It is especially hurtful not to be listened to in those relationships you count …
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Here’s Why the Dealership Franchise Model is Here to Stay
I am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships, this kept the organization one or more steps ahead of the competition. I'm still practicing it and writing posts like this to share what I learn. I believe the "digital only" model of selling cars has hit its peak. Now, that's not to say that we're going …
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