Are you someone who checks your emails on your smartphone over breakfast, consumes news at work on your desktop and shops online on your tablet when unwinding in the evening? The answer is “yes” for an increasing number of people. The permanent availability of information through the internet is triggering a change in consumers’ daily lives. Being informed everywhere and at all times is taken …
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How to Avoid the Pitfalls of Outsourcing Social Media
If your child came to you with a great story or an issue they were having, would you outsource it to another person? Of course the answer is no but ask yourself why that would be wrong. After all, a lot of other people probably know the answer or would like to hear your child's story. Undoubtedly, you see this notion as absurd and dangerous. It's a bit facetious but I'm using this scenario …
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Sad But True: Social Media ROI Still in Question
What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent. Social media is currently …
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Social Media Marketing’s Ultimate Goal and How to Achieve It
I had a former client tell me the other day about how growing fake likes on their Facebook page using dubious means will "look" good. There's a lot of snake oil out there telling dealers and other businesses what success looks like on social media. They describe your problem for you and let you in on the little secret they have to remedy it. Their solution jumps over the hard work and magically …
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