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Social Media is the go-to place where consumers get information and advice when it's time to make a purchase. In a recent study, nearly 70% of surveyed customers spend more time online than offline for pre-purchase information gathering, with a relevant number researching online only. Are your Social Media marketing methods positioned to capture those leads and sales? By now, you or your business …
Continue Reading about 5 Ways to Know if Your Social Media Marketing Methods are Failing →
"There are only two ways to influence human behavior: you can manipulate it or you can inspire it." ~Simon Sinek, Author, "Start With Why" It's a tall order to inspire customer loyalty. Every business would like to maintain and grow a loyal customer base. However, most revert to manipulative marketing to get the transaction "in the books". The point is to get them coming back again and again - …
Continue Reading about 3 Social Selling Tips to Inspire Loyalty Not Just Transactions →
Creating a personalized, customer-focused environment reveals to buyers that your business is easy and friendly to work with. There is no better way to convey an outstanding customer experience than offering helpful, useful information that prospects can readily access. A recent study by eMarketer shows that US consumers are choosing small businesses because of the personalized experiences they …
Continue Reading about Why Content Marketing is Your Ticket to More Business →
Every single time I speak to a group about Social Media, someone (or two) raises their hand with a question about Yelp - and with good reason. Like all Social networks, Yelp has its idiosyncrasies. It takes time and effort to learn the ins and outs of Yelp and how to make it work for your business. I have a friend who lives in Silicon Valley. He decided it was time to replace his old car. He …
