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Unless you've been hiding under a rock lately, you know that Facebook has been diligently working on ways to improve the newsfeed. To keep the newsfeed relevant, Facebook tweaks its algorithms regularly to keep more people on Facebook. They've shifted it so that promoted content is getting greater visibility. Facebook is getting serious about revenue and it's time you should too. One of the …
Continue Reading about Facebook Ads Success Depends on These 3 Important Factors →
90% of Americans say their buying decisions are influenced by online reviews. Social Media and online ratings go hand in hand. Thousands of people share their experiences online everyday with their friends and family. Many are compelled to take it a step further and write a review on Google+ or Yelp, which in turn shows up in search results for other prospective buyers. This wave of …
Continue Reading about The Absolute Best Way to Tank Your Online Reputation →
Social Media is not free. Many people think it is because the platforms give you real estate to use as you wish. If you're using social media for personal reasons, there's very little financial investment needed. However, if you're a business who wants to connect with customers and prospects, engage them in daily conversations and ultimately drive leads and sales, you need to allocate a portion of …
Continue Reading about 6 Factors of Social Media Marketing that Call for Financial Investment →
I love the first part of the new year. It feels like a reboot, a chance to shift things and redefine your goals, personally and professionally. In marketing your business for 2014, that means aligning your objectives and designing a strategy that ultimately generates traffic, leads and sales. Unless you've been hiding under a rock, social media has taken its well-deserved place as one of the …
Continue Reading about Social Media 2014: Investment is a Necessity, Not a Luxury →
