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In order to be a next generation salesperson, you need to master the techniques of Social Selling. I see a lot of salespeople who use hope as a strategy. They keep hoping that the good old days of 2007 were still here. They resist any mention of Social Media or networking. Every time they get the chance, they call it "a fad." Now, even if you are one of those types of thinkers, there's a …
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Social Media is changing faster than ever. It's altered the way we communicate and if you're interested in generating more revenue for your business then Social Media strategies should be a part of your overall marketing plan. Just when you thought you couldn't be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses who are …
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Social Media marketing continues to evolve and the markers for success seem to be a moving target. Just like any community, the members come and go and shifts happen. Consumer buying behavior remains constant until something comes along to shift it in a different direction. This makes it very difficult for marketing managers and business owners to define their Social Media success. When a …
The value of every customer you have increases over time. Honoring that value takes commitment and a solid strategy for attracting and retaining customers. Whether you're building online relationships or maintaining them, Social Selling provides value at each stage of your customers' path to purchase. Customers are the life blood to every business. Smart salespeople work their network to keep …
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