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What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent. Social media is currently …
Continue Reading about Sad But True: Social Media ROI Still in Question →
I had a former client tell me the other day about how growing fake likes on their Facebook page using dubious means will "look" good. There's a lot of snake oil out there telling dealers and other businesses what success looks like on social media. They describe your problem for you and let you in on the little secret they have to remedy it. Their solution jumps over the hard work and magically …
Continue Reading about Social Media Marketing’s Ultimate Goal and How to Achieve It →
All digital marketing today is driven by content. Your company blog is an integral part of your overall content strategy. Social and SEO are now an old married couple and if you don't have a sufficient, well-designed blog strategy, you'll miss out on increasing your search engine rank, boosting your thought leadership position and generating new leads for sales. One of my favorite TV shows is …
Continue Reading about 5 Fuels to Ignite Your Company Blog Strategy →
Successful content marketing has several important components that work together to attract your ideal customers. A solid content strategy and defined goals are your foundation. Choosing the right platform to reach your ideal clients is key and then it comes down to the actual creative component. How will you, either as a business owner, marketing manager, or even salesperson, put words on the …
Continue Reading about Your Biggest Mistake in Content Marketing and How to Avoid It →
