We deliver profit-driven strategies that transform your business.
Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in …
Continue Reading about How to Succeed in 2014 If You’re New to Social Media →
By now you may have heard that Facebook changed the algorithm that determines which "stories" show up in the News Feed. Some users are seeing posts from brands drop by as much as 88%. Facebook changes happen regularly (especially in the last few months) and I don't know about you but I like to have a little more control over how my business speaks to its customers. Facebook changes always cause …
Continue Reading about Change Schmange: How to Never Worry about Facebook Changes Again! →
"Social Media doesn't fix anything. I just amplifies things. If your restaurant sucks, it just sucks harder on Social Media. It doesn't make your chicken fingers taste better or your beer taste bolder. Social Media is not a good place to go if you're terrible at what you do." ~Scott Stratten @Unmarketing How awesome is it to do business with you? Customer experience is one of the single most …
Continue Reading about Be Extraordinary in Business or Social Media Works Against You →
It's about to get weird. Facebook recently announced that business pages will soon see the organic reach of their posts drop off. Organic reach is the level at which your content is seen, liked, shared and commented on without any paid enhancement. In Facebook's document entitled "Generating business results on Facebook" they acknowledge the impending drop-off in organic reach and follow it …
Continue Reading about How to Survive the Latest Facebook Changes and Come Out on Top →
