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If your child came to you with a great story or an issue they were having, would you outsource it to another person? Of course the answer is no but ask yourself why that would be wrong. After all, a lot of other people probably know the answer or would like to hear your child's story. Undoubtedly, you see this notion as absurd and dangerous. It's a bit facetious but I'm using this scenario …
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What are you doing to leverage social media as a platform for driving leads into your sales pipeline? According to a new study by the CMO Council, social media is stimulating extensive auto-related conversations and content that create huge sales opportunities to identify likely buyers and engage them based on their individual preferences and purchase intent. Social media is currently …
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I had a former client tell me the other day about how growing fake likes on their Facebook page using dubious means will "look" good. There's a lot of snake oil out there telling dealers and other businesses what success looks like on social media. They describe your problem for you and let you in on the little secret they have to remedy it. Their solution jumps over the hard work and magically …
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All digital marketing today is driven by content. Your company blog is an integral part of your overall content strategy. Social and SEO are now an old married couple and if you don't have a sufficient, well-designed blog strategy, you'll miss out on increasing your search engine rank, boosting your thought leadership position and generating new leads for sales. One of my favorite TV shows is …
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