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Kruse Control Inc

We deliver profit-driven strategies that transform your business.

KRUSE CONTROL BLOG

Is Your Customer Experience Worth Branding?

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What makes you different than your competitors? We all can't be the lowest price and studies show that when high value is attached to a brand, the price becomes secondary. It's vital to your business' future to figure out what you do better than anyone else. I was recently invited to a summit of leaders in the auto industry. We spent 3 days up in the beautiful Columbia River Gorge discussing …

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Killer Tips to Master Social Selling: Facebook, Twitter, LinkedIn and Your Blog

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79% of salespeople who use Social Media as a selling tool outperform those who don't. Imagine all the business you could be enjoying if front-line personnel were proficient in Social Media. I recently wrote about the power of that awesome Social selling study from Jim Keenan that gave us that compelling piece of information. But where to start? This is a new world and daily operations is hard …

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