Maximize resources. Secure your profit.
90% of Americans say their buying decisions are influenced by online reviews. Social Media and online ratings go hand in hand. Thousands of people share their experiences online everyday with their friends and family. Many are compelled to take it a step further and write a review on Google+ or Yelp, which in turn shows up in search results for other prospective buyers. This wave of …
Continue Reading about The Absolute Best Way to Tank Your Online Reputation →
Social Media is not free. Many people think it is because the platforms give you real estate to use as you wish. If you're using social media for personal reasons, there's very little financial investment needed. However, if you're a business who wants to connect with customers and prospects, engage them in daily conversations and ultimately drive leads and sales, you need to allocate a portion of …
Continue Reading about 6 Factors of Social Media Marketing that Call for Financial Investment →
I love the first part of the new year. It feels like a reboot, a chance to shift things and redefine your goals, personally and professionally. In marketing your business for 2014, that means aligning your objectives and designing a strategy that ultimately generates traffic, leads and sales. Unless you've been hiding under a rock, social media has taken its well-deserved place as one of the …
Continue Reading about Social Media 2014: Investment is a Necessity, Not a Luxury →
Change is difficult. Not changing is fatal. Let's face it: Social Media marketing is hard. Adapting to it is one of the biggest challenges your business will ever face. I'm seeing lots of businesses investing time and energy in platforms to get likes and followers and not really being social at all. Many find success in social media marketing elusive. It doesn't have to be. We're clocking in …
Continue Reading about How to Succeed in 2014 If You’re New to Social Media →
