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"Social Media doesn't fix anything. I just amplifies things. If your restaurant sucks, it just sucks harder on Social Media. It doesn't make your chicken fingers taste better or your beer taste bolder. Social Media is not a good place to go if you're terrible at what you do." ~Scott Stratten @Unmarketing How awesome is it to do business with you? Customer experience is one of the single most …
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It's about to get weird. Facebook recently announced that business pages will soon see the organic reach of their posts drop off. Organic reach is the level at which your content is seen, liked, shared and commented on without any paid enhancement. In Facebook's document entitled "Generating business results on Facebook" they acknowledge the impending drop-off in organic reach and follow it …
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Social Selling should be an integral part of any salesperson's daily regimen. To master the art of social selling and networking is to live and breathe the idea that relationships drive business. You have to be visible in the community. You have to get out there and connect with people. It's not called net-sitting or net-eating. It's called networking. You have to work at it. Social Media has …
What if you could find a marketing medium that would allow you to engage your ideal customer and satisfy their information needs across each stage of the buying process? If that sounds like something beneficial to you, then Social Media just became the most valuable marketplace for your business. Avinash Kaushik, Google's Digital Marketing Evangelist, recently wrote about a straightforward …
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