We deliver profit-driven strategies that transform your business.
Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you...ever? Whether you're a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you're online. Everything you say and do speaks to your personal brand. How do you want to be perceived? What do …
Continue Reading about The Impact of Social Media on Your Personal Brand →
I've been noticing something for several months now and it's not something that's readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car business and its operating strategies but you don't have to be a car business geek to know that dealership accounting skills, and specifically dealership controllers are uber-important to the success …
Continue Reading about Car Dealership Accounting Skills Don’t Grow on Trees →
The pressure to continuously create content, engage, and grow your social media can be overwhelming. It's been my experience that over the last several years, much less is in your control, while at the same time, there's much more to do! It takes longer to gain a following and I've witnessed many ambitious individuals push their limits to the point of burnout in their quest to cultivate their …
Continue Reading about How To Do Social Selling Without Getting Burned Out →
I've been in the car business my entire life so my view of the Service Dept in any dealership is unique compared to the average female customer. Whenever I'm in one, my mind goes directly to how employees interact, how customers are treated and how the process can be streamlined even more to satisfy and delight customers. While my experience is not that of the average female customer, my …
Continue Reading about 5-Step Plan to Welcome Female Customers into the Service Department →
