Should we outsource or keep Social Media in-house? The answer to this question is…it depends.

It’s not the most electrifying answer but it’s the most accurate. In-house or outsourced depends greatly on your brand (you), the size of your business and your operational structure.

For our clients, it begins with an important conversation to discuss your specific needs, wants and concerns.

Social Media In-House or Outsourced?
The Positives & Negatives

Social Media In-House

Many small business owners believe they don’t have the budget to hire someone and that may or may not be entirely true.

Larger businesses, who generally have a larger marketing budget, often aren’t sure what’s best for them either.

The fact is, you have a finite amount of energy. Our clients come to us because they don’t want to spend anymore time forcing themselves to decide without the appropriate information.

Positives of Social Media In-House:

• You’re able to “grow your own.”
• The hiring process uncovers a lot, including certain talents and skills needed for social media marketing.
• Your content is likely higher quality.
• In-house often saves you money in the long run.

Negatives of Social Media In-House:

The biggest negative is not knowing for sure if your social media manager is performing. You must answer these questions before you hire:

• How do I know if the person I hire will do the job?
• What’s their job description?
• Which goals do I set for them?
• How much do I pay them?
• What am I getting for my money?
• How will I know if they’re doing a good job if they know more than me?

Social Media Outsourced

Your business, your brand and your goals must be suited for outsourced social media and content marketing.

Positives of Social Media Outsourced:

• It’s a fine first step to take.
• It furnishes a social media presence for your business.
• Facebook ads (a high-level skill) can be managed for you.

Negatives of Social Media Outsourced:

• There’s a tendency to “launch it and leave it.”
• Your content will likely suffer (read: be unsuccessful) unless you collaborate with your outsourced content creator.
• No one watches your brand like you do.
• Many providers who are interested in scaling their services will not meet with you monthly to discuss, educate, set goals and define strategy.
• You get what you pay for.
• Depending on your goals, it could be more expensive in the long run.

The decision between social media in-house or outsourced is not an easy one. No one knows your business like you do. Insightful support really helps.

If you’re struggling to get the answers you need, contact us today.

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